Troy Karnes spent over 15 years leading sales teams in the craft distilling space, competing against global brands with infinite marketing dollars. His ability to inspire his team, others in the company, and other stakeholders throughout the distribution chain allowed those startups to thrive. High West Distillery, where Troy came on as the first regional sales manager, ended up exiting for $186M. Another went from delivering product out of a Toyota 4Runner to being the 3rd largest CO distillery in the state in just three years.
On top of his training as a historian and educator at the University of Colorado, Troy sharpened his skills as a public speaker, marketer, and storyteller to succeed in the world of beverage alcohol. They are tools he has continued to use as a consultant and coach ever since he started his own firm in 2021.
He also helped to found, and still sits on the board, of the FCSP Foundation, which has raised over $750,000 for pancreatic cancer research in the last five years. As a cancer survivor himself, it’s an incredibly important mission for him and the rest of the foundation.
